Which company owns covergirl

We believe the beauty of humanity lies in the individuality of its people; beauty is at its best when authentic; and beauty should make you feel happy, never sad. Coty has 20, colleagues globally and its products are sold in over countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. Cruelty Free International spearheads the campaign to end animal testing for cosmetics globally. It is the leading organization working to create a world where nobody wants or believes in the need to experiment on animals.

As one of the world's longest standing and most respected animal protection organizations, it is widely regarded as an authority on animal testing issues and frequently called upon by governments, media, corporations and official bodies for advice and expert opinion. Internationally, over companies are proud to be Leaping Bunny certified. Many display the Leaping Bunny logo on packaging to help consumers choose to shop cruelty free. This means that most of their brands are not cruelty-free, which includes MAC, Clinique, and GlamGlow, all of which are sold in mainland China and engage in animal testing in order to market their products there.

They've recently acquired several cruelty-free brands Becca, Too Faced, Le Labo which have remained cruelty-free after their acquisition. Aveda is another cruelty-free brand they own. Aveda doesn't test on animals, they don't allow suppliers or third-parties to test on animals, and they don't sell products or have salons in mainland China. Estee Lauder claims that they will "continue to work in close partnership with industry, government and non-profit groups in countries that require animal testing to work together towards the elimination of this practice and the global acceptance of non-animal testing methods".

Their full animal testing policy can be found here. While Unilever is a big player when it comes to drugstore brands Dove, St. Unilever still tests on animals in mainland China, where many of their brands are sold, and claims that some of their suppliers may test ingredients on animals:.

This means that Unilever is not a cruelty-free company. You can read their full animal testing policy here. Unilever has also deployed their marketing efforts to establish Dove as a cruelty-free brand, though Dove continues to sell some of their products in China, which means they're subject to the post-market animal testing laws.

Click here to read my detailed article on this topic. They also acquired Younique in Coty is not a cruelty-free, and doesn't own any cruelty-free brands.

Some of their brands for example Philosophy is not sold in mainland China, yet still inherits Coty's animal testing policy, meaning it's not a cruelty-free brand and could enter the Chinese market:. With brands like Pantene, Olay, and Secret, they can be found all over the drugstore. We do not test our products or ingredients on animals anywhere in the world unless required by law. You can read their full policy here. This means that the Shiseido Group is not a cruelty-free company, as they may not only allow the Chinese authorities to perform animal tests on their products, but they may also perform animal testing on ingredients themselves.

You can read the full policy in this document. Shiseido has also entered the Chinese market with one of their formerly cruelty-free brands, NARS, which prompted me to remove NARS from my list of cruelty-free brands. Shiseido currently owns 2 cruelty-free brands, bareMinerals and Buxom, though I don't personally support them as they could follow NARS' path and enter the Chinese market.

They do test on animals, and this is their animal testing policy:. The Christian Dior company owns Formula X was one of their brands but is now discontinued. Fenty Beauty also falls under the same group, although the brand hasn't yet posted a clear animal testing policy.

All other brands outside of the Kendo group are not cruelty-free. The LVMH Group is particularly vigilant in terms of complying with regulations, the opinions issued by scientific committees and the recommendations of professional organisations, both in Europe and throughout the world.

This level of standards enables LVMH to guarantee the safety of its cosmetic products when they are brought to the market. A similar approach is currently under development in China. This post-marketing follow-up of the products enables new research avenues to be explored and the quality and high tolerance of the products to be improved on an ongoing basis. They also own the license to sell Rimmel in Japan.

To the best of my knowledge, they test on animals where required by law. Revlon is not a cruelty-free company, and none of their brands are cruelty-free.

Kao owns some popular drugstore brands like Jergens, Biore, and Curel. Most of their brands are not cruelty-free, though Molton Brown and Oribe are cruelty-free. Milani and Jordana were recently sold to the Gryphon Investors , who don't typically invest in the beauty industry, though they have a giant portfolio of brands.

Lastly, I want to list the big brands that have remained independent and are not owned by any other company. Some of these brands have investor backing, meaning they receive an investment in exchange for stake in the company. As a result, a percentage of the business might be owned by investors, but the brands remain indepdently-owned. Huda Kattan, founder of Huda Beauty, stated that she wants to compete with the big conglomerates rather than sell them her company:.

It just didn't feel right. There's so much to do for this brand. Why can't we be the next Estee Lauder of our time? Meanwhile, I believe we'll be witnessing more beauty acquisitions in and , some perhaps mentioned in the list above. Find the best cruelty-free makeup, skincare, hair care products and more with our curated database. Shop here to find ethical products.

I created Cruelty-Free Kitty because animal testing has no place in the 21st century. You don't have to feel so stagnant or like you're waiting for an opportunity.

You're making it, making opportunities every day. That's huge. In , CoverGirl became one of the first major cosmetic companies to defy gender norms by naming a man as one of their spokesmodels.

Makeup artist James Charles , who rose to popularity on Instagram, was named the company's first male CoverGirl or, as Charles prefers to call himself, CoverBoy. Just 17 at the time, Charles would soon be joined by other men repping cosmetics companies.

His CoverGirl status helped open the door for people of all genders representing beauty brands. CoverGirl has promoted diversity by hiring members of other communities underrepresented in the beauty industry. In , Nura Afia became the brand's first Muslim ambassador. In , model Amy Deanna became the first CoverGirl model to have vitiligo, a condition which, as explained by The Independent , causes white patches to appear on the skin due to a lack of pigmentation.

The condition affects one percent of the world's population, but, until Deanna came along, models with vitiligo hadn't appeared in major ad campaigns. At the end of the day I am just like everyone else, I just happen to have spots.

It's a part of my identity, but it doesn't define who I am For there to be so many of us and so little representation, it's truly disheartening.

I work with CoverGirl; I'm a black woman; I have vitiligo. That is empowering. The Noxell Corporation ran CoverGirl until the late '80s, by which time it had expanded beyond the United States and had broken into the global market, especially in Europe. While sales outside of North America were modest compared to the success CoverGirl saw in the United States and Canada, the line was still bringing in enough money to attract the interest of bigger companies.

The transaction made Coty one of the world's largest beauty brands, giving them not just CoverGirl but other major lines like Clairol hair care and Max Factor makeup. Coty already owned quite a few big label brands of its own at the time, including Calvin Klein perfume and Rimmel cosmetics.

The acquisition didn't just make Coty one of the world's biggest beauty brands, but also the world's top fragrance brand. In , CoverGirl made a big change that made its products more appealing to socially aware consumers. The company made the decision to go cruelty free, announcing that it would no longer be testing products on animals and that CoverGirl products were officially certified by Cruelty-Free International.

The organization gave CoverGirl Leaping Bunny certification, a logo added to the company's products that assures buyers that none of the products or ingredients used by CoverGirl or its suppliers are tested on animals. It demonstrates how it's possible to be an accessible and innovative brand without inflicting suffering on animals.

We hope today's announcement encourages more cosmetics companies to do the right thing. In spite of CoverGirl's seemingly large hold on the cosmetics industry, the brand isn't doing so well and its future may be in danger.

Coty's four-year restructuring plan has the company feeling optimistic, though. In a call with analysts via Reuters , Coty's CEO Pierre Laubies said, "If we are able to stabilize our share in this moderately declining category, this will allow Coty to return back to growth. After Coty acquired CoverGirl, the cosmetics line was rebranded.